A selection of my brand designs from the past 12 years.
To build a successful brand the following must be considered and understood:
- History
- Outlook
- Personality/Character
- Emotion
- Values
- Consistency
These questions must be asked:
- Who is your target market?
- Is your audience local, national or international?
- How do you want to be perceived?
- What forms of media will your brand be used on?
A good brand will achieve the following objectives:
- Deliver the message clearly
- Confirm credibility
- Connect target prospects emotionally
- Motivate the buyer
- Secure user loyalty
