Your brand defines your business. I’m not just talking about your logo, but the overall brand position of your organisation. A good brand confirms credibility and connects with your audience emotionally. A good brand will deliver your message, motivate users and secure loyalty.
I’ll create or reinvigorate your brand. Whether you’re a startup looking for a strong logo to launch and the brand positioning to stand out, or an established company looking to expand or diversify, I’ll help you (re-)discover your business and target prospects in order to achieve your objectives.
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In February 2013 I was approached by Emily Johnsson, who essentially is Wish Tree, requesting a brand and website for her research and consultancy business. The brief was concise; I was to develop an easy-to-manage, yet inspirational website to support [Wish Tree’s] business communications. The brand would reflect blossoming and growth, two concepts the company…
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An independent chain of award winning, Boutique Hostels in London and Zagreb. I was approached by Palmers Lodges towards the end of 2011 and asked to rebrand their two London hostels. The hostels offer upmarket, boutique accommodation with a degree of charm and character. In 2012 Palmers Lodges opened a new hostel in Zagreb, Croatia…
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The Diane Modahl Sports Foundation (DMSF) is a registered charity set up by Diane Modahl in 2010. DMSF brings high quality athletics coaching opportunities to young people, particularly those living in disadvantaged areas. I began my relationship with DMSF in February 2011 via Northern Soho when I was asked to create a new brand and…
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I was approached by Luvmycase Limited to develop a logo and an ecommerce site selling phone cases, plus functionality for a user to upload and edit their own photos for a case. The brand, colour scheme and site are deliberately simple and vibrant in order to stand out from the competition in what is a…
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A selection of my brand designs from the past 12 years. To build a successful brand the following must be considered and understood: History Outlook Personality/Character Emotion Values Consistency These questions must be asked: Who is your target market? Is your audience local, national or international? How do you want to be perceived? What forms…
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Logo design for restaurant sign. I used to do a lot of work for Absolute Signage, a sign manufacturer based in Manchester. Jem&I was one of my favourite jobs for Absolute, I was asked to create a logo for a (then) new restaurant opening in Didsbury. This was the result.
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